About Us

River Picture


We are a goods and apparel store that is dedicated to bringing you designs and products that represent the region you love. The Northwest is a beautiful place and we are doing our best to create clothing and accessories that share that. Washington, Oregon, and Idaho are all in our hearts as the best place to live in the USA and we are bringing the PNW love.

I’m Cody Powell, the owner and curator of Proper Northwest, and the owner and designer of Proper Clothing. Born and bred in the PNW I’ve lived in Oregon, Washington, and Idaho at various stages in my life and can’t see myself living or loving anyplace else as much. I graduated with a Bachelor’s of Fine Art from the University of Idaho and have studied film and photography at Montana State.

Being so ingrained in NW culture and lifestyle is why I’m passionate about making the best products that I can. Representing the PNW and making goods for the people that love it is my passion. My goal is for Proper to be known for its exceptional products and art, as well as foster a place for NW natives to find and support local artists.

High Quality

Designing and printing our own products gives us the most control over what we create. From start to finish we take care to produce a product that you love so you can support the Northwest proudly. Bottom line, if we wouldn’t wear it, we don’t make it.

Local and Sustainable

Whenever possible we aim to provide products that are ethical, local and sustainable. Supporting local makers and American products is one of our cornerstones. From using eco friendly inks, to local labor, we are looking for quality not quantity.

PNW Life

Born and raised in the NW, we know what makes this area so special. We do our best to take everything you love about Pacific Northwest culture and turn it into a product you’ll love. From the mountains of Idaho to the Oregon and Washington coast, we love it.